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AURORE BEING:
THE SUSTAINABLE FASHION BRAND, ROOTED IN NATURE

We’re dedicated to creating unique, high-end garments that celebrate the beauty of minimalism, while striking the perfect balance between craftsmanship and small-batch production.

 

We believe that fashion can inspire positive change by reconnecting people with nature and encouraging sustainable living. Bold and inspiring, our pieces empower you to feel confident and beautiful, knowing that they were made with care and consideration for the environment.

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We’re bound by the philosophy of the 5 R’s: Reuse, Repair, Resell, Remanufacture, Recycle. It’s the only way to stop infusing the earth with harmful waste and help create a circular economy. This includes the entire life cycle of every garment we produce, from design and sourcing to production and sale.

Our approach to producing high-quality products rests on creativity, eco-friendliness, and originality. Our pieces are soft and comfortable but also durable. They’re designed to last. They’re designed to be part of your journeys.

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Aurore Being is the realization of Aurore Brassinne's lifelong dream to combine her passions for fashion and wellbeing into a brand with a higher purpose. She seeks to help humanity reconnect with Source, which she sees as the essence of nature and the origin of all that exists.

Her childhood memories are filled with the sensation of the cool grass under her feet, the smell of the earth after a rainstorm, and the sound of birds singing in the trees above. For Aurore, creating Aurore Being is not just about fashion, it's a way to honor the earth and celebrate humanity.

 

Sustainability has always been a core value for Aurore, inspired by her childhood memories of nature. With every project she undertakes, she infuses it with love and care, aiming to make a positive impact on people's lives while respecting the environment. A deep sense of responsibility guides her work, and she is inspired by Gandhi's words: "Be the change you want to see in the world."

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